Ingredient and Food Definitions


Lecithin – Mainly as emulsifier for the fat in the diet. Emulsifying enhances the digestion of fat. It is also a source of Choline, a B vitamin and a methyl donor in the body’s synthesis of amino acids and proteins. It also contains natural antioxidants and is a source of phosphorous.

Phosphoric Acid – Dietary and metabolic acidifiers. By lowering the body’s metabolic pH, mainly in cats, it lowers the risk of bladder stones. In cat foods, it also is a palatinate at low levels and by lowering the pH it acts as a preservative. Also a source of phosphorous.

Potassium Chloride – source of Potassium. The higher the dietary protein the higher the requirement for Potassium (K). K helps maintain blood pressure, contract muscles and nerve transmissions.

DL Methionine – an essential amino acid. Also one of two acidifying amino acids, which also help reduce the risk of bladder stones. Animal proteins are higher in methionine than plants. It is also a methyl donor in protein synthesis.

L-Lysine – an essential amino acid. Like all amino acids, lysine must be considered in balancing a diet with other key amino acids such as arginine.

Taurine – an essential sulfur donor, amino acid-like, nutrient for cats and some breeds of dogs, and ferrets.

Monosodium Phosphate – a sodium salt of phosphorous that is water soluble and easily digested by pets.

Kelp Meal – organic source of iodine (I). It is an integral part of two thyroid hormones that help regulate growth and metabolic rate.

Niacin Supplement – source of the B vitamin niacin. In some older literature, it is called B3. Niacin ia a co-enzyme necessary in the catabolism or break down of proteins and fats and the building back of body proteins, fats, and hormones. Aids in the formation of red blood cells.

Biotin – B vitamin that is required by the body in energy metabolism to carry carbon dioxide out of the cell. Also needed in the catabolism of both fatty acids and amino acids. Liver, eggs, and yeast is a good source.

Thiamine Mononitrate – a source of vitamin B1 and co-enzyme (enzymes and co-enzymes are necessary in all body metabolic functions) required in carbohydrate, protein, and metabolism.

Pyridoxine Hydrochloride – vitamin B6 is a co-enzyme, required in synthesis of amino acids, nucleic acids (DNA and RNA) synthesis and red blood cell building.

Vitamin A Acetate – source of vitamin A. Also found in liver, eggs, and milk. Vitamin A is essential in maintaining vision and necessary for the retina to transform the light into brain nerve impulses. Also necessary in protecting the epithelial cells and in enhancing immunity by boosting and enhancing the function of which blood cells.

Riboflavin Supplement – source of vitamin B2. Is a co-enzyme required in energy metabolism from carbohydrates, fats, and proteins. Helps regulate certain other hormones. Required in growth and development.

Calcium Iodate – source of Iodine (I).

Choline Chloride – source of Choline, a B vitamin. Choline is a methyl donor for the body synthesis of amino acids and proteins.

Lactobacillus Acidophilus – fermentation product dehydrated. source of a live pro-biotic which helps stabilize the gut flora.

Yucca Schidigera Extract – source of a pro-biotic and provides the gut the nutrients to grow the beneficial gut flora.

Oligofructose – pro source of a pro-biotic and provides the gut the nutrients to grow the beneficial gut flora.

Ascorbic Acid – source of vitamin C, essential in many enzyme systems. It is necessary in forming collagen. It is involved in the production of certain neurotransmitters and adrenal gland hormones. Helps maintain the immune system and helps lower the risk of certain cancers.

A Acetate – source of vitamin A.

Food Definitions

Chicken Meal – Most of the water has been removed, which makes it a concentrated source of protein. This means that there is a greater ‘protein content’ in one pound of chicken meal versus one pound of chicken meat.

Lamb Meal – Excellent protein source, concentrated which means more protein for the money. It is less likely to cause allergies, easy to digest.

Oat Groats – Whole oats that have been cleaned, toasted, hulled and cleaned again. Amazingly, they retain nearly all of their original nutrients after this process. Oat groats contain seven B vitamins, vitamin E, and nine minerals, including iron and calcium

Ground Brown Rice – The entire grain with only the inedible outer husk removed. This whole grain contains manganese, selenium, magnesium, as well as tryptophan and vitamins B1, B3, and B6.

Vitamins – Ascorbic Acid, Vitamin E Supplement, Inositol, Niacin Supplement, Thiamine Mononitrate, Ribolflavin Supplement, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Biotin, Vitamin A Acetate, Vitamin D3 Supplement, Citric Acid, Vitamin B12 Supplement, Folic Acid.

Minerals – Potassium Chloride, Salt, Calcium Carbonate Monosodium Phosphate, Zinc Proteinate, Zinc Sulfate, Manganese Proteinate, Manganese Sulfate, Ferrous Sulfate, Iron Proteinate, Zinc Oxide, Copper Proteinate, Selenium Yeast, Copper Sulfate, Manganous Oxide, Potassium Iodide.

Beet Pulp (Sugar Removed) – Fiber is required in every diet to maintain healthy intestinal tract and proper nutrient absorption. We use beet pulp, which is the fiber from the gray sugar beet (sugar removed). Many studies have demonstrated that beet pulp performs better than many other types of fiber.

Mixed Tocopherols – a superior source of natural Vitamin E oils.

Manganese Proteinate – Best source of manganese, necessary to development of strong bones and enzyme activators, enhances immune system.

Yucca – Yucca has a long history in easing stiff joints by blocking compounds that prevent normal formation of cartilage. The root is rich in saponins that elevate your body’s ability to produce cortisone naturally.

Omega 3 & 6 Fatty Acids – Omega-3 and Omega-6 fatty acids act as anti-inflammatory agents. Omega-3 fatty acids (EPA, DHA, and ALA) are found in fish such as salmon, mackerel, herring, tuna, halibut, anchovies, and rainbow trout and soybean oil, flaxseed oil, and walnut oil. Omega-6 fatty acids (lineolic acid) come from various common vegetable oils. The body converts lineolic acids into GLA which can help reduce joint inflammation. These are also important for a healthy skin and coat, heart health, and other health factors. Omega-3 fatty acids are some of the most extensively researched natural nutritional ingredients in the world. Among its many heal benefits, the Omega-3’s support healthy skin and a shiny coat.

Millet and Brown Rice – provide the wholesome source of grains in these formulas

Preservatives – only natural preservatives like Vitamin E, Vitamin C are used.

Kelp – is appropriate to feed on a regular basis or for specific purposes. Kelp is important for maintaining health and is an excellent revitalizer. It can also promote better digestion, healthy skin and coat, health from injuries, higher resistance to infection, larger litters and easier birthing. Kelp is great for increasing appetite, resistance to parasites and is an excellent source of naturally chelated macro and micro minerals. It is essential for growing puppies, reproducing animals and for all other dogs.